So you've been ON LinkedIn for, gosh, who even knows how long? Or, maybe you're "not a social media person" and have been categorically ignoring it for a decade or more.

And, I get it. We all have our reasons for not updating our profiles or not participating on LinkedIn much at all.

But is this really serving you?

Do you understand the sheer power of this incredible social media platform for anyone looking to change jobs, make a career pivot, or establish a powerful professional brand?

Do you realize that nearly 90% of all recruiters today use LinkedIn as their primary sourcing tool when they're looking for candidates to fill open positions?

That's a heaping helping of recruiters.

You've probably landed here because you're realizing that it's time to take the plunge and learn how to use LinkedIn to your massive advantage for job search, career networking, or positioning yourself as a vital voice in your chosen profession.

You've come to the right place.

Better still, we've just updated our the Ridiculously Awesome LinkedIn Kit (3rd edition) so that you'll be up-to-the-minute on the latest features and options that will enable you to maximize your presence, capture the right attention, and position yourself strong for your current or next career chapter.